Sample Client — Coastal Homewares
Last 30 days
ROAS up 38% vs prior period
3 creatives showing fatigue
Mobile checkout drop-off detected
Ad Spend
$4,820
vs $5,210 prior
Revenue Attr.
$18,340
vs $13,280 prior
ROAS
3.80x
+38% vs prior
Cost / Result
$24.10
vs $31.40 prior
CTR
2.84%
Benchmark: 1.9%
Conversions
200
vs 166 prior
Revenue vs Spend Trend Daily — last 30 days
Key Insight
Revenue-to-spend gap has been widening since Day 18 — ROAS improving as creative refresh took effect.
Campaign ROAS By objective
Watch
Retargeting ROAS has dropped 22% in the last 7 days — audience may be oversaturated.
Conversion Funnel Impressions to purchase
Problem Detected
Mobile cart-to-checkout drop is 71% vs 34% desktop — website issue, not an ads issue.
Device Performance Spend share vs conversion share
Mobile CTR 3.12%
Desktop CTR 2.31%
Mobile Conv. 0.82%
Desktop Conv. 2.44%
Audience Breakdown Clicks vs conversions by age
Opportunity
25-34 converts at 2x the rate of 45-54 but receives 30% less budget allocation.
Creative Performance Active ads — fatigue analysis
Creative CTR Conv. Rate Freq. Fatigue Status
Conversion Heatmap Hour x Day of week
Budget Tip
Tue–Thu 7pm–9pm drives 34% of conversions on 12% of spend. Consider dayparting.
Analyst Recommendations Prioritised actions — this period